Google Ads + Fraud Guard

The problem with click fraud

On average, 10–20% of Google Ads clicks are invalid — bots, competitors, click farms. Google's built-in filtering catches some of it, but not all. The rest drains your budget with zero chance of conversion. Standard click fraud tools only report the problem. We go further.

• Bots and crawlers
  Automated traffic that triggers ad clicks without any human intent. Identified by server-level fingerprinting.
• Competitor clicks
  Repeated clicks from the same IPs or IP ranges. Detected and added to exclusion lists.
• Click farms
  Organised invalid click operations. Caught by behavioural patterns and geolocation analysis.
• Wasted budget
  Every invalid click is money spent on traffic that will never convert. Fraud Guard stops the leak.

How Fraud Guard works

Because your site runs on our managed Hetzner infrastructure, we have direct access to server logs — something no third-party SaaS tool can match. This is what makes server-level fraud detection fundamentally more effective.

1. Server log analysis

   Every click that hits your site is logged at the server level — IP, user agent, referrer, behaviour. We analyse this data in real time.

2. Invalid click detection

   Suspicious IPs, bot signatures, abnormal click patterns and repeated hits from the same sources are flagged automatically.

3. IP exclusion in Google Ads

   Detected fraudulent IPs are added to your Google Ads IP exclusion list, preventing future charges from those sources.

4. Firewall blocking

   The worst offenders are blocked at the server firewall level via iptables — they never even reach your site.

5. Monthly fraud reports

   You receive a detailed report: how many invalid clicks were detected, which IPs were blocked, and estimated budget saved.

What's included

• Google Ads campaign management
  Full campaign setup or takeover, keyword research, ad copy, bid strategy and monthly optimisation.
• Server-level click fraud monitoring
  Real-time analysis of server logs for invalid traffic patterns. More accurate than JavaScript-only solutions.
• IP exclusion management
  Automatic and manual updates to Google Ads IP exclusion lists based on detected fraud.
• Firewall rules
  iptables rules added for confirmed bot IPs — blocked before they reach your landing page.
• Conversion tracking
  Goal setup in Google Analytics 4 and Google Ads — every conversion attributed correctly.
• Monthly reports
  Campaign performance + fraud activity in a single report. Transparent and actionable.

Why server infrastructure matters

• Full log access
  We read raw Nginx and Apache2 access logs — every request, every header. No JavaScript needed on the client side.
• No sampling
  Third-party tools analyse a sample of traffic. We analyse everything — 100% of clicks that hit your server.
• Faster blocking
  Firewall rules apply at the network level — blocked IPs never reach your application, saving server resources too.
• GDPR-safe
  All data stays on your EU server. No traffic data sent to third-party fraud platforms.

Important: Fraud Guard requires your site to be hosted on our managed EU infrastructure. If you're not yet on our servers, we handle the migration as part of the setup.